EA has decided to issue a direct response to its likely chances of "winning" The Consumerist's Worst Company in America survey two years in a row. Chief Operating Officer Peter Moore words the publishing giant's pledge , saying, "We can do better. We will do better."
"It appears EA is going to 'win,'" Moore writes. "Like the Yankees, Lakers, and Manchester United, EA is one of those organizations that is defined by both a legacy of success and a legion of critics. Are we really the 'Worst Company in America'? I'll be the first to admit that we've made plenty of mistakes. These include server shutdowns too early, games that didn't meet expectations, missteps on new pricing models, and most recently, severely fumbling the launch of SimCity. We owe gamers better performance than this."
It's refreshing to see EA address some of its critics directly, particularly after SimCity's launch debacle worsened over EA's perceived stubbornness. That's only a sliver of the company's less-than-stellar reputation among gamers who've risen concerns throughout the years on other hot topics such as the Steam/Origin rivalry, free-to-play, and microtransactions.
Moore, however, disputes the validity of some of these complaints. He explains:
"Every day, millions of people across globe play and love our games—literally, hundreds of millions more than will vote in this contest," Moore concludes. "So, here's my response to this poll: we can do better. We will do better. But I am damn proud of this company, the people around the globe who work at EA, the games we create, and the people that play them."