Bethesda: reaction to Oblivion's Horse Armor DLC was a lesson about value

Omri Petitte

Bethesda's Vice President of PR Pete Hines recently spoke with GamesIndustry.biz about the lessons Bethesda has learned about how to earn both fan satisfaction and money, an especially critical component for The Elder Scrolls Online's business model.

"You can look at something like [Oblivion's] Horse Armor pack as an example," Hines says. "The reaction to Horse Armor wasn't just about price. It was more of a lesson: when you're going to ask somebody to pay X, do they feel like they're getting Y in exchange? If they don't feel like they're getting their money's worth, they're going to bitch."

Bluntness aside, Hines' thoughts seem like a sensible take on the public's reaction to common controversies like day-one DLC.

"It's not about the amount of money," he states. "It's about giving players really good value for what you're making them pay for. That's not an Elder Scrolls specific philosophy; I think that's a philosophy for us across everything, whether it's a game or DLC or an MMO or whatever. We have to make sure we're providing enough quality for what you're paying for, whatever you're paying for, so that the customer feels satisfied enough to declare, 'I got good value for my money.'"

Check out GamesIndustry's report for the full interview.

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