How one WoW player's eye for fashion made a million gold in 45 days

Owen Hill at

I hate the quandary between stats versus looks in MMOs. That's why I love transmogrification; it lets you copy the appearance of one magical item onto another. In practice that means you can take two items: one powerful, one dapper and combine them to make a pretty thing with great stats.

The concept is nothing new, but it wasn't introduced to World of Warcraft until last November's patch 4.3. One man - appropriately known as The Mogfather - saw potential for extreme virtual wealth.

The Mogfather's goal was to prove how profitable the transmogrification could be. Players aren't able to sell any products created by the process, but that didn't deter the entrepreneur. He started buying up auctions for cheap armour that looked cool: "When I looked at those armor sets that were primarily made up of lower-level items from The Burning Crusade and vanilla, my design eye kicked in," the Mogfather told Joystiq. And he did all this before patch 4.3 landed.

Then, once the new feature hit, he relisted his designer items at a higher price based purely on their aesthetic appeal. "I took the pricing spread of fashion and brought it to my markets."

World of Warcraft's transmogrification gives your old redundant armour a new lease of life

Tim Edwards at

All hail transmogrification. In the patch preview and press conference still taking place at GamesCom, Blizzard have just explained what Transmogrification is. And it's awesome. It's the ability to take an old piece of armour and imbue it with the stats of a current piece of armour. So, you could take your latest Cataclysm tier pieces, and pass the stats on to an old world piece.

Says Blizzard: "Visiting a Transmogrifier will present players with a new interface that will allow them to change the appearance of an item while retaining its original stats. This means that you can raid in your paladin tier 12 Immolation set, but look like you’re wearing Lightbringer, while priests can bring Benediction back -- at least in spirit. Hunters can once again roam the jungles of Stranglethorn Vale in their tier 2 Dragonstalker set. You could even slip into the saucy tailored Black Mageweave set for that matter. You know, with the thigh highs, and the little gloves, and the cute little… ahem."