Strauss Zelnick

Take-Two's Zelnick says "MMOs don't work" in the US

Patrick Carlson at

What makes one MMO succeed and another struggle? Take-Two Interactive chairman Strauss Zelnick says that at least one important factor at play in this equation is whether or not the MMO title is published in the United States (via Polygon).


Take-Two boss: annualized series "hit the wall," GTA won't do the same

Omri Petitte at

The Grand Theft Auto series boasts one of the longest-running and successful franchises in the industry, a titan-sized amalgamation of open-world crime sprees, wanderlust, and a public relations philosophy surrounding the communicative efficiency of a baseball bat. Taking the stage at the Credit Suisse 2012 Technology Conference (via GameSpot), Strauss Zelnick, CEO of Rockstar parent studio Take-Two, attributed the series' latest achievement of 125 million copies sold overall to a release philosophy acknowledging and circumventing the "risk" of annualization.