EA has decided to issue a direct response to its likely chances of "winning" The Consumerist's Worst Company in America survey two years in a row. Chief Operating Officer Peter Moore words the publishing giant's pledge, saying, "We can do better. We will do better."
EA COO Peter Moore spoke with Wired in a wide-ranging interview covering the publishing giant's transformative adaption to the industry's shifting practices, Star Wars: The Old Republic, and the refreshed focus for PC development. "As you get further into the cycle of fixed hardware, the PC just sprints ahead," he said. "The things we can do on the PC because of the power of both the CPU and the GPU are unbelievable."
A New York Times report published last weekend discussed Valve's unorthodox structure and employee handbook in the wake of the studio jumping into hardware production. According to an anonymous source in the report, competitor and partner EA once eyeballed Valve for a possible purchase valued at over $1 billion, but Gabe Newell says the company would "disintegrate" before being sold.
EA's chief operating officer Peter Moore has said that he believes that microtransactions - and free to play - are an inevitable part of gaming's future. In an interview with Kotaku, he explained that the publisher is still figuring out its place in a changing gaming landscape.
"I think, ultimately, those microtransactions will be in every game, but the game itself or the access to the game will be free" Moore said.