In case you hadn't noticed, this site is called PC Gamer. As you might expect from that title, we're pretty keen on PC games and the PCs that play them. So when an employee of Nvidia says something to the effect of "the PC platform is far superior to any console when it comes to gaming," part of me thinks, "well yes, obviously it is." Of course, part of me also thinks, "well yes, you would say that, because your competitor is making graphics chips for both next-gen consoles."
We’ve known AMD are the go-to guys for next-gen console silicon for a good while now. The tech press has been speculating since the consoles’ specs were first announced as to how the PC could benefit from Sony and Microsoft opting for the x86, and specifically AMD, architecture. After all the Xbox 360 was running AMD graphics hardware and, from my perspective, the benefits to the PC from that relationship are pretty intangible at best. There are signs that things may be different this time around.
"The consoles are really the target for a lot of the game developers, if it’s a Radeon heart powering that console, like the PS4 or Xbox 360, that means these games devs are going to be designing their games, designing their features and really optimising for that Radeon heart" said AMD's Devon Nekechuk around the launch of the Radeon HD 7990. But why, specifically, will that be the case? I asked AMD's worldwide manager of ISV gaming engineering, Nicolas Thibieroz for the nitty gritty.