Self-referential mind-boggler The Stanley Parable is an experimental indie game that defies reasonable description. Beginning as a mod for Half-Life in 2011, it is simultaneously a game, a story and a joke, while also being none of those things. Frankly, it hurts just trying to write about it. The Stanley Parable is also a success: over 100,000 copies sold in the last few days. Developer Davey Wreden has now written a blog post detailing all of the things that went right and wrong in the run-up to the official release.