Bethesda owners, Zenimax, has filed several trademarks for the famous dragon shout, according to Fusible , giving their lawyers the leeway to deliver a stern Fus NO Dah to any profiteers hoping to use it to brand their new range of miscellaneous merch.
Three of the trademark applications are for games-related uses of Fus Ro Dah, which is expected. The other trademarks, though, list "bags, namely, backpacks, duffel bags, knapsacks, book bags, athletic bags, and cosmetic bags, sold empty." Does that mean we're okay to sell a Fus Ro Dah bag if we stick a bowling ball in it first?
Another trademark protects Fus Ro Dah "toys and action figures; playing cards, dice, and board games; bobble-head dolls; sporting equipment." Ah, so we're good to sell the Fus Ro Dah bag as long as we don't fill it with a Fus Ro Dah bowling ball. That's clear now. This scuppers my plans for a range of Fus Ro Dah hockey sticks, however.
"Clothing, namely, T-shirts, shirts, sweatshirts, fleece pullovers; headwear, namely, hats" will also fall under the trademark if the application is successful. That's quite a precise list of products. It's likely a move to block would-be competitors sneakily trading on the Skyrim brand, but it also prepares the land for some Bethesda sanctioned products in future. A range of Fus Ro Dah T-shirts would probably do quite well, don't you think?
Bethesda haven't commented on the trademark, or the possibility of future Fus Ro Dah products. Bethesda tell Game Informer that they're "just protecting our brand."