Very very shiny. I'll admit, I was a little skeptical about Razer's viral marketing site, www.pcgamingisnotdead.com, but it turns out to have been worth hanging around for on this Friday afternoon before the bank holiday.
The big announcement is the Razer Blade, which is being billed as the “world's first gaming laptop”. I imagine Alienware, ASUS, MSI, and Dell might have something to day about that, but there you go.
The Blade, though, does look very nice. It has a 17inch screen, but is just two and a quarter centimetres deep, which earns it the right to the name at least. That makes it thinner than an equivalent MacBook Pro, although it's fractionally heavier at 3.2kg.
Inside, there's a 2.8GHz Core i7 processor with 8GB RAM and a 320GB hard drive. The graphics card is a bit disappointing – the NVIDIA GeForce GT555M it sports is OK, but may struggle to doi justice at the 1920x1080 resolution of the screen.
The really interesting bit, though, is that it lifts the 'Switchblade user interface' lock and stock, so the keypad on the right hand side is replaced with a multitouch LCD panel and 10 'adaptive'.
Curiously, this makes Razer the only other producer of PCs other than Dell based outside of Asia now that HP is leaving the market. The Blade will cost $2799.99 and go on sale late autumn by the looks of it. You can find out more at the Blade's official site .