There's a big showdown happening in the world of affordable graphics cards this week. AMD and Nvidia are releasing the latest editions in their £100 / $150 range, an important battleground, given that cards at that range easily outsell their flashy flagship $1000 tech. AMD are bringing some rebranded and boosted versions of their last-gen GPUs to compete with Nvidia's GTX 750Ti and GTX 750, which will give us our first look at their new Maxwell GPU architecture.
The first of AMD's crop: the R7 250X. In reality it's just a rebranded HD 7770 from the last generation. That's not such a bad thing given that they could have gone with a boosted Oland GPU from the weak-heart R7 250. The Cape Verde XT GPU comes with 640 cores compared with the 384 of the R7 250, and isn't a half-bad gaming chip. At 1080p the HD 7770 was could hit 30FPS, and nothing has changed apart from the badge and the price.
AMD have also announced the R7 265. Again this isn't a new part, but it does at least mean we'll see the HD 7850 return for another bow. The R7 265 will boast a higher clockspeed than the GPU it's supplanting. Even without the TrueAudio tech in the 260X's Bonnaire chip, it should deliver impressive performance at around £125 / $175.
This new AMD re-brandathon is probably down to the fresh technology in Nvidia's GTX 750Ti and GTX 750. They will represent our first look at Maxwell, even if they are still being made on the familiar 28nm production process. According to the rumours doing the rounds the new Maxwell GPUs offer unprecedented levels of power efficiency - something that's of massive importance given the rise in small form factor gaming recently.
Stay tuned for the GeForce review soon.