The Elder Scrolls Online trailer shows the fancy guild features of Update 3
In any MMO, a sense of commonality can develop among its players. It's a genre that encourages you to expend significant time and, occasionally, money, and so which MMO you choose can say a lot about the type of experiences you prefer. Of course, that kinship doesn't stop you from then further splitting into smaller groups for the purpose of more micro-conflict. Hence guilds, the focus of The Elder Scrolls Online's third major post-launch update.
"The patch is coming in early August and introduces armor dyes, guild tabards, public guild store locations, a new difficulty mode for Trials, and plenty of fixes and improvements," write Zenimax. "You’ll be able to personalize your look more than ever before, represent your guild, and charge with them into a new level of challenge."