EA exec discusses the company's next-gen future
“Going above and beyond the call” was one of Electronic Arts’ many jabs at its rival during the marketing campaign for Battlefield 3, but an EA executive now thinks focusing on its competitors was the wrong move.
In an extensive interview with GamesIndustry International, EA Games Executive Vice President Patrick Soderland admitted that EA may have taken too much from Call of Duty.
"One can advocate that even though Battlefield 3 was a gigantic success for us, I would say we may have looked a little bit too much at our competitor," Soderlund said. “We've been criticized for that, especially on the single-player side. But when we started doing Battlefield 4, we said we were going to make the game we think is the right game for us and the consumers.”
It’s nice to hear a higher-up be candid about Battlefield 3’s lackluster single-player campaign, but those words don’t mean much if we see the same thing in Battlefield 4. Battlefield’s history is rooted in multiplayer, and its user base needs a convincing argument as to why they should even touch the single-player mode. Battlefield 3 didn’t make that argument, but perhaps Battlefield 4 will.
Soderland went on to discuss Star Wars: Battlefront and the new Mirror’s Edge. He called EA’s decision to have DICE develop a new Mirror’s Edge and Battlefront game a “no brainer.” He also said that EA has wanted to make a new Mirror’s Edge for a long time, but was figuring out how to make the game less frustrating (we’re guessing fewer guns).
DICE certainly has its hands full with Battlefield 4, a rebooted Mirror’s Edge, and a new Battlefront game all being developed at the same time. Here’s hoping the studio comes out the other side of the tunnel with some good games.
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