Dear Esther turns a profit in five and a half hours, sells 16,000 in a day
A post on the Indie Fund site responsible for backing the development of Dear Esther says that the team have recouped their investment of $55,000 in just five and a half hours and is currently the third best selling game on Steam.
"To be honest, we are a little surprised by how many people bought Dear Esther so quickly," say the Indie Fund. "We were expecting the game to have a niche appeal. In fact the situation is quite different." Dear Esther has so far sold more than 16,000 copies in its first day.
The Fund were slightly reluctant to fund the game in the beginning because they were worried it go down well with Steam's mainstream audience. "We appear to have been very wrong about all this," they say. "We are happy to have been wrong."
For our verdict on Dear Esther, check out our Dear Esther review.